Market Penetration

Also known as the “Protect and Build” strategy, this conservative approach sees a company consolidate and stabilise its position in the market by selling more of its existing products to established customers. To make this cross-selling approach work, your Company will need to leverage existing resources and capabilities; this will allow your business to capture a larger share of existing markets. This strategy is low risk as you won’t need to launch new products or services – instead, just focus on selling more to those existing clients and contacts.